Toyota Kirloskar Motor Announces Special Early-Festive Offer Packed with Exciting Customer Benefits
Toyota Kirloskar Motor Announces Special Early-Festive Offer Packed with Exciting Customer Benefits
‘Buy Now, Pay in Navratri’ Scheme To Provide Easier Access and Ownership for Glanza and Urban Cruiser Hyryder Customers
To increase pre-festive automobile sales and bring improved engagement among our customers, Toyota Kirloskar Motor (TKM) announced a limited-period promotional offer ‘Buy Now, Pay in Navratri’. This limited-period offer was launched with Toyota Financial Services (TFS) in order to give customers some flexibility when buying one of the two best-selling vehicles in India, the Toyota Glanza or Urban Cruiser Hyryder.
Under this unique initiative, eligible customers can take home their preferred Toyota vehicle immediately and start paying their regular EMIs only around Navratri 2025, which falls later in the year. For the first three months buyers will pay a nominal EMI of ₹99, and become one of the most viable customer-centric finance schemes in the segment today.
Key features of the offer
3-Month EMI Vacation. The consumer pays the EMI of ₹99/month in the very first three months followed by an EMI holiday.
Up to ₹1 Lakh in customer benefits, besides the 5 complimentary services, 5-Year Warranty, Exchange and Corporate bonuses, Special Offers for Defence, etc.
This offer expires on 30-June-2025 and will be valid at all Toyota authorized dealerships in North India. This strategy emphasizes TKM’s objective of regionalizing its strategy to capitalize demand in markets that favour festival-led purchases.
Speaking on the initiative, Mr. Sabari Manohar, Vice President & Chief Representative – North Region, Toyota Kirloskar Motor, remarked:
“At Toyota Kirloskar Motor, we aim to ensure that vehicle ownership is a seamless, joyful journey. Toyota Kirloskar Motor (TKM) said, “We are allowing customers to manage their finances while driving home a Toyota today, with our new initiative of ‘Buy Now, Pay in Navratri’. All of this is rooted in our belief in making mobility accessible, convenient, and customer centric.”
Strategic Market Play
As a festive campaign on early in the season, will also be a part of TKM’s overall strategy of creating market interest and accelerating conversions during a time when customers begin to plan purchases related to festivals. With the initial financial commitments out of the way Toyota is also tapping into aspirations of younger professionals, first car customers, and defence personnel – customer segments increasingly valuing flexible ownership models.
Moreover, the inclusion of value-added services like extended warranties and corporate benefits reinforces Toyota’s focus on long-term customer satisfaction and lifecycle value. With hybrid and petrol-powered options in its Glanza and Hyryder portfolios, Toyota also continues to appeal to environmentally conscious buyers without compromising on urban utility.
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